Case Study

C&B Home Improvements

Here's an in-depth look into what we done for this company.

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Project Overview

C&B had a solid team and strong reviews—but lead flow was inconsistent. One busy week would be followed by a quiet one. They needed steady, high-quality enquiries to grow without burnout.

Project Execution

Facebook Ads built with proven copy and visuals
We used client-focused messaging with high-performing templates from other trades campaigns. Ads clearly showed what they offered and why to choose them.

Interactive lead forms tailored to the service
The forms collected key project info and set expectations—turnaround time, location, urgency—so the team knew exactly what they were quoting.

Automated reminders and CRM sync
Leads got instant SMS confirmations, and C&B’s team got reminders to follow up with unresponsive quotes—closing the loop on every enquiry.

Ongoing ad optimisation
We adjusted headlines, images, and targeting based on real-time performance to keep lead quality high while dropping the cost per lead.

Project Results

C&B now receive 3–4 leads per day at just £10 per lead—a fraction of what most agencies deliver.


That’s over 100 leads a month for less than what some companies pay for one big job.


They no longer stress about where work is coming from. Their calendar stays full, and their reputation grows with every job completed on time—backed by automated reviews and follow-ups.

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