Case Study

Conservatory Insulation Solutions

Here's an in-depth look into what we done for this company.

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Project Overview

This company offered a high-value service (£20K–£60K per job), but their lead quality was poor. They needed fewer, better enquiries from people who could afford their service.

Project Execution

Facebook & Google Ads targeting warm buyers
We targeted homeowners researching insulation or energy upgrades using lookalike audiences and keyword targeting on Google. The copy addressed savings, comfort, and urgency.

Quote forms with high-ticket filters
We asked questions like “What’s your budget for insulation?” and “Have you had quotes before?” This eliminated low-intent prospects and surfaced only serious buyers.

Trust-building automations
We sent instant review links, “how it works” explainers, and FAQs to increase trust and make conversion easier—especially for high-ticket deals.

Project Results

They brought in 28 high-quality leads in the first month and closed two jobs worth £20K–£60K each.

The return on investment was immediate—but the long-term benefit is even bigger:

Their entire lead system now runs hands-free.

They’ve gone from inconsistent marketing to a reliable pipeline that feeds their sales team, filters the leads, and increases their close rate—all while they focus on delivery.

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